As a freelancer, I get paid for my time. Therefore, it makes sense to use that time efficiently. Whether I am writing an article for a client who has given me the topic or writing one on spec, I don’t want to spend hours penning thousands of words. With a business to run, along with daily life, I try to keep an article or blog post to under 30 minutes including research. There’s no reason to sacrifice quality either. Following these tips will ensure you produce excellent content in as brief time as possible.
- Keep it short
Around 500 words is best. There are millions of articles and blog posts on the Internet and no matter how interesting the subject, it’s best to keep it brief. I recently wrote a 1,500-word piece for a client about Mountain Bike Tyres and believe me, even the most dedicated cyclist would have struggled to reach the end. I certainly struggled writing it. I mean, how much engaging content is there about a sphere of rubber? Keeping an article short and informative encourages a reader to read and also increases the chances of a swift call to action.
- Bullet Points & Lists
I love a list and, it’s been psychologically proven that most of us do, so use this to your advantage. Not only are they easier for the reader’s eye to follow but they are much simpler to write as you don’t have to connect one idea to the next. This type of article is especially good as a sales technique, as we feel comforted buying something we know is approved by others so are more likely to purchase.
- Limit your research
When I first started this writing malarkey, I would spend hours trawling the Internet trying to find relevant information on the subject matter. By the time I started writing, I had forgotten most of it. Give yourself a time limit and stick to it. It is tempting just to rewrite what is already out there, so I collect all the information I need in a word document, work on the structure of ideas, then close the document and write the piece in my own words.
- Idea List
This is a great method if you write your own articles to submit to websites and magazines. Not only do I keep a list of whatever idea pops to mind, but I also spend five minutes researching and keep the information with the idea for later. When I’m pushed for time, I have the ideas to hand with no need for research and can churn out a quality article in around 15-20 minutes.
- Don’t Force It
You have an idea or a given subject matter and can’t find the right information or the words just won’t come. We’ve all been there – right? Leave it, make a cup of coffee, go for a walk, have a relaxing bath, work on something else. Let your head do the work instead of your fingers. Thinking about how to write something will give you different approaches and ideas making it much easier when you come back to it.
Following these tips will save you time without sacrificing content. You will work more efficiently and free up time, which every freelancer knows is precious.
PS I wrote this post in around 15 mins.
© Donna Hepburn 2016