Us Brits are barking mad about our furry friends, with over 24% of us owning a dog closely followed by 17% being ‘owned by a feline’. Therefore, it’s no surprise the market for freelance writing in the pet industry is huge. New products are being launched every day and pet lovers are constantly looking for ways to improve the lives of their beloved furbabies.
The bonus, for a freelancer and pet owner like myself, is that it’s enjoyable writing about something you love and usually doesn’t involve too much research. Here are some tips if you’d like to write for one of the largest and most profitable markets out there:
Firstly, unless you have a dog like Marley or a moggy who’s changed your life similar to Street Cat Bob, nobody wants to hear about the antics of your pets in great detail, especially if – as a lot of people tend to do on Social Media – you give them language skills and weird accents. Dogs having a ‘wuffly barkday’ and cats being ‘purrfectly groomed’ are a big no-no! If you really feel the need to turn your pet into a celebrity, stick to YouTube or Instagram. By all means, write about your experiences with a health problem, training tip or new product, but from your point of view, not Fido’s.
There are always new and innovative products for pets, so check out the upcoming trends. For example, this year has seen an increase in organic, and handmade treats and breed-specific diet foods. The popularity of teacup breeds has seen an increase in the sale of dog clothes and trendy designer bags for transport. All these products need descriptions, reviews, web content and blogs to make them successful in a competitive market.
Training is something every responsible dog owner should do. You don’t have to be Cesar Milan to write about it. Write about your own experiences or interview a local rescue centre employee to get their tips. There is a world of information on the net – try writing from a different angle. Consider different environments, seasonal aspects or situations that require special training:
- ‘Training tips that could save your dog’s life in the city’;
- ‘Dog Etiquette at the beach’; and
- ‘How to train a Gun Dog’
There are also options here to write about the various methods of horse training for different sports – polo, dressage etc.
Healthcare is one of the most popular searches about pets, and, as mentioned, you don’t have to be an expert to produce work on a vast range of topics on every pet imaginable. From how to check a horse’s hooves, to why snakes shed their skin. Breed, or species-specific health issues, are always popular. Once again, try to approach things from a different angle in order to make your articles or blog posts stand out from the crowd.
Most owners have a profound interest in providing the best basic care for their pets, whether it’s how to clip your cockatoo’s claws without getting injured, how to build a playground for guinea pigs or how your pony benefits from a massage. Articles of this kind are unique – the writer explains what has worked for them. These are the tips that everyone is looking for to enhance the pet owner experience.
People love to spend time with their animals. Writing about activities and pet-friendly holidays can be a great income booster. Once again, try to mix it up, don’t just concentrate on local agility classes or cat-friendly hotels. What about, ‘How to Teach your Dog to Surf’, ‘Dog Dancing Classes’, ‘Rabbit Racing’ or ‘Yoga with Cats‘? (I kid you not!)
You can also integrate writing about equipment into this one. For instance, ‘The Top Ten Dog Sledding Harnesses’ or ‘Five Essential Items of Dog Equipment to take on your Camping Trip’.
In contradiction to my earlier comment, about nobody wanting to read the day-to-day antics of Floppy the rabbit or Fifi, the neurotic poodle. This changes when an exceptional event occurs or the human/pet relationship is extra special. There are numerous heroic pets that have a story to tell, working as military or search and rescue dogs. There are even ‘Therapy pigs and ferrets‘. (Once again, I know, unbelievable … right?)
Pets have amazing senses and can often recognise illness early and prevent seizures, actually saving lives. These stories are the ones readers are interested in.
Whatever you choose, be it a breed profile or the story of a puppy adopted by a lion, the possibilities are endless. You can overlap the topics, write seasonal articles or interview experts. Not only will you find the writing enjoyable, but, because we all love our pets, you can be sure that someone out there wants to read it.
© Donna Hepburn 2016
As a freelancer, I get paid for my time. Therefore, it makes sense to use that time efficiently. Whether I am writing an article for a client who has given me the topic or writing one on spec, I don’t want to spend hours penning thousands of words. With a business to run, along with daily life, I try to keep an article or blog post to under 30 minutes including research. There’s no reason to sacrifice quality either. Following these tips will ensure you produce excellent content in as brief time as possible.
- Keep it short
Around 500 words is best. There are millions of articles and blog posts on the Internet and no matter how interesting the subject, it’s best to keep it brief. I recently wrote a 1,500-word piece for a client about Mountain Bike Tyres and believe me, even the most dedicated cyclist would have struggled to reach the end. I certainly struggled writing it. I mean, how much engaging content is there about a sphere of rubber? Keeping an article short and informative encourages a reader to read and also increases the chances of a swift call to action.
- Bullet Points & Lists
I love a list and, it’s been psychologically proven that most of us do, so use this to your advantage. Not only are they easier for the reader’s eye to follow but they are much simpler to write as you don’t have to connect one idea to the next. This type of article is especially good as a sales technique, as we feel comforted buying something we know is approved by others so are more likely to purchase.
- Limit your research
When I first started this writing malarkey, I would spend hours trawling the Internet trying to find relevant information on the subject matter. By the time I started writing, I had forgotten most of it. Give yourself a time limit and stick to it. It is tempting just to rewrite what is already out there, so I collect all the information I need in a word document, work on the structure of ideas, then close the document and write the piece in my own words.
- Idea List
This is a great method if you write your own articles to submit to websites and magazines. Not only do I keep a list of whatever idea pops to mind, but I also spend five minutes researching and keep the information with the idea for later. When I’m pushed for time, I have the ideas to hand with no need for research and can churn out a quality article in around 15-20 minutes.
- Don’t Force It
You have an idea or a given subject matter and can’t find the right information or the words just won’t come. We’ve all been there – right? Leave it, make a cup of coffee, go for a walk, have a relaxing bath, work on something else. Let your head do the work instead of your fingers. Thinking about how to write something will give you different approaches and ideas making it much easier when you come back to it.
Following these tips will save you time without sacrificing content. You will work more efficiently and free up time, which every freelancer knows is precious.
PS I wrote this post in around 15 mins.
© Donna Hepburn 2016
It’s amazing how many people involved in sales and marketing do not take the time to master the art of good content writing. The basics are so simple and can make a difference to the turnover of any business. As a professional copywriter, I find the following tips invaluable:
- Killer headlines. Headlines are important. The majority of readers will look at a headline and then decide whether to carry on, so it’s vital to grab their attention. There are various ways of doing this: either by helping with a problem, answering a question etc. The headline is a way of telling someone they need to continue reading.
- Keep it simple. Where powerful copy is concerned, less is more. Good content gives the reader all the information they need using minimal words.
- Use keywords. To maximise the power of any online copy, you need to integrate keywords throughout. Especially in the title, so the copy can easily be found on search engines.
- Keep a swipe file. Swipe files are lists of sales content which have produced results. Take the information and adapt it to your own writing needs. A swipe file can be a fantastic source of inspiration for any copywriter or blogger.
- Stand out. Highlight one particular product/service. Focus on why you are different or what you can do better than your competitor. What is your USP? Is it your service, reliability? What can you offer that no-one else can?
- Focus on benefits. Sell the benefits, not the features. Potential clients are not interested in the features of your product/services unless it benefits them. Explain how you can increase production, save time/money, solve a problem etc.
- Define your target market. It is extremely important to define your marketplace. In particular, small businesses can’t afford to target everyone so concentrate on the people most likely to buy your product/service. Write for the correct audience and suit your style accordingly.
- Create a strong call to action. Give potential clients a reason to call immediately by presenting an incentive, a special offer, something free and a time frame in which they will receive that bonus.
If you follow these suggestions, I guarantee you will see results. Not everyone has the time or inclination to write copy so if you prefer to talk to a professional, UKContentWriter can help.
© Donna Hepburn 2016
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