SEO is surprisingly not all about keywords, there are other factors which need taking into consideration. Let’s take a look at 5 ways to make sure your website is search friendly
You could be mistaken for thinking SEO is just about keywords but you’d be wrong, there are lots of other factors which need consideration. You see search engines don’t see web pages like us, an all singing and dancing site built with Flash may look amazing to you and me, but here’s the thing; there is unlikely to be enough information for the search engine bots to index and this could have a negative impact in local search results.
The best websites needs to be designed for both humans and search engines and here are some tips to ensure your business website is search friendly.
- Always include text on pages that contain Java or Flash plug-ins.
- Add navigation or crawlable links to your search boxes
- Upload transcripts or closed captions to video content which will make them searchable
- Assign “alt attributes” to all your images, while the search engine bots cannot recognise an image they can recognise a text description.
- Use HTML5 instead of Flash
Another essential feature of your web content is; it needs to be unique. Google loves original material their ultimate aim is to provide the user with the best online experience possible, which means giving them variety, choice and relevant information. Duplicate content doesn’t do this, it will not improve your ranking and you may even end up being penalised.
(For 100% original content writing contact email@example.com)
Duplicate content does not necessarily mean plagiarism, You may have lots of it within your website without even knowing as it can be caused by several things including;
- Tracking parameters
- Session IDs
- Printer friendly pages
- Www and non-www websites
- Comment pagination
Now this may all sound complicated for the average business owner, however, one way you can check if you have duplicate content is to use Google Webmaster Tools. Don’t worry if you do, there are ways of removing it just have a chat with your web designer
2) Title Tags
Title tags are considered one of the most important elements of SEO and getting them right is vital in making your website search friendly. The aim is to create a title that does 2 things; captures the user’s attention while making the search engine sit up and take notice too.
Title tags should be under 60 characters inlength so the user can view it in its entirety meaning they understand what the content is about, They should contain your main keyword, usually at the beginning and where possible a benefit, which could be just giving the user information
Having a meaningful title tag for every page of your website will make it much more search friendly
A Sitemap is a fantastic way to have all your website’s pages indexed by the search engines. It is an XML file that lists all the URLs your website has, with additional metadata about every one. All websites and even blogs should have a sitemap because it informs the search engines of any changes to your pages and enables the crawlers to follow links to all your pages. This means you need to rely less on external links bringing them to your site.
Implementing a sitemap is simple and involves 3 steps
- First, you need to generate the sitemap, some sitemap generators include
2. Secondly you need to upload it to your website
3. Finally tell Google about it, by adding the site to your Google Sitemaps account. This useful guide tells you how.
When you conduct an online search, you are often presented with reviews, locations, ratings and pictures for a particular site, which is acheived by using rich snippets. Rich snippets are structured data mark ups that web designers include in the HTML that help search engines understand the information contained on the page.
Source:Flickr (image credit Martin Hepp)
Transfer this to practically any business, a nice image, good reviews, and detailed information, electricians, for example, could mark up; free estimates, customer ratings, location, 24 hour call outs, all things that would make someone more likely to click onto their website.
Using Schema markup to implement rich snippets will help Google deliver a better experience for users and studies have found that sites using Schema markup rank around 4 positions better than those without.
Despite a relatively low number of businesses using this great tool, Google presents schema-derived markups in approximately 36% of results. If the search engines can read your page clearly, this will be passed on to the user, resulting in your page ranking higher. A Win Win situation!
Remove Hidden Text
In the past, “Black Hat” tactics were commonly used by webmasters who used hidden text to stuff keywords onto pages
However, Google put a stop to this, programming its algorithms to penalise websites that had hidden text. Great, you may think, cracking down on sneaky “Black Hat” tactics is good, right?
Well, yes, but unfortunately some websites could inadvertently have some hidden text for example if you use a free web host provider which includes adverts on your site or you have text informing people using a certain browser that they won’t be able to access some features of the site, because this can’t be seen on the other browsers it is classed as hidden text, maybe you have some text in a similar colour as the background, use third party scripts, or have a drop-down menu for navigation any of these may be perceived as hidden text.
If Google detects any hidden text it will have a massive impact on your website and it may even be removed but the good news is you can check for hidden text by holding down the “a” and “control” key on your keyboard
These are just the basics, once you’ve nailed this you can concentrate on the more familiar aspects of SEO such as short and long-tail keywords, fast loading times, local map listings and social media. Search engine optimisation can be a lengthy process but done correctly will increase traffic to your website, bring in more leads and help you rank higher in the SERPs, which will result in more business.
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